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Intercultural Course Learning Satisfactions affect on Acculturation Attitudes
(2012)
Pro gradu -tutkielma
Pro gradu -tutkielma
While there are many reports on international students struggling to adapt overseas while on study abroad programmes, there is little information that considers whether intercultural course learning satisfaction affects ...
THE USE OF THE RISK MANAGEMENT STANDARD ISO 31000 IN FINNISH ORGANIZATIONS
(2013)
Pro gradu -tutkielma
Pro gradu -tutkielma
The requirements for effective risk management have grown during the recent years. The first decade of the current millennium has seen a number of economic crises, beginning from the collapse of Enron in 2001 to the latest ...
Organizational Change in an Academic Unit of a Mexican State University: The case of the Oceanographic Reserach Institute (IIO)
(2012)
Pro gradu -tutkielma
Pro gradu -tutkielma
In recent years, organizational change in higher education institutions has been studied from numerous different conceptions. Universities being organizations of particular characteristics tend to be analyzed in a very ...
CUSTOMER GETS A VOICE: USER EXPERIENCE OF LUNCH IN A BOX. Case Saarioinen
(2012)
Pro gradu -tutkielma
Pro gradu -tutkielma
The purpose of the study is to describe and analyze user experience of Saarioinen’s meals for lunch. Lunch is a unique consumption situation that this study focuses on. Theoretical framework for the study is formed from a ...
Rewarding as a relational driver of customer loyalty in the Finnish grocery trade
(2011)
Pro gradu -tutkielma
Pro gradu -tutkielma
The study addressed the phenomenon of rewarding that has become an essential element of customer loyalty programs. It was indicated that the area of rewarding driving customer loyalty lacked qualitative studies that stressed ...
A global high-tech company's attractiveness as a buyer
(2011)
Pro gradu -tutkielma
Pro gradu -tutkielma
Tämän tutkimuksen tarkoituksena oli tutkia globaalin huipputeknologiayrityksen houkuttelevuutta ostajana. Tämän tutkimuksen erityislaatuisuus perustuu ennen kaikkea toimittajan näkökulmaan, sillä houkuttelevuutta ja arvoa, ...
Corporate brand positioning : searching for a new position - case Metso Power
(2013)
Pro gradu -tutkielma
Pro gradu -tutkielma
The purpose of this study is to describe and analyse the process of corporate brand positioning. Study is focused on B2B market, precisely on industrial brands. Corporate brand positioning is defined as a process of searching ...