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Negotiated meanings of fashion-forward television programmes : A case study on Sex and the City and Gossip Girl
(2013)
Pro gradu -tutkielma
Pro gradu -tutkielma
The number of fashion-forward television programmes has grown drastically during the last few decades. The relationship between television and the fashion industry has become more and more synergistic and television is an ...
Social interaction in motherhood blogs : a netnographic study
(2013)
Pro gradu -tutkielma
Pro gradu -tutkielma
The purpose of this study is to describe and analyze social interaction in Finnish motherhood blogs. Blogs are a part of a larger phenomenon of user-generated content (UGC), which refers to all different forms of media ...
Building customer-based brand equity through corporate social responsibility - Case Haglöfs
(2014)
Pro gradu -tutkielma
Pro gradu -tutkielma
The purpose of this research is to describe and analyze how the company s corporate social responsibility (CSR) activities are influencing its customer-based brand equity. The study is focused on the customer perspective ...
Utilization of customer online data in customer acquisition : case Surf
(2015)
Pro gradu -tutkielma
Pro gradu -tutkielma
Customers’ buying process is continuously shifting to online channels also in business-to-business markets. To address this dramatic change, companies need to provide valuable online content for customers to support them ...
COMMUNICATING BRAND IDENTITY INTO BRAND IMAGE THROUGH PACKAGING DESIGN, Case Finlandia Vodka Worldwide Ltd.
(2011)
Pro gradu -tutkielma
Pro gradu -tutkielma
SMARTPHONE USERS IN CREATION OF CUSTOMER VALUE. A value-centered approach to product carbon footprint.
(2011)
Pro gradu -tutkielma
Pro gradu -tutkielma
To be able to differentiate services, provide competitive value propositions, and gain sustainable competitive advantage on the market, companies need to learn and understand how customers create value in their everyday ...
COMPETITIVE ADVANTAGES OF A FINNISH MANAGEMENT CONSULTING FIRM IN BRAZIL. Case TwinSpark Consulting
(2011)
Pro gradu -tutkielma
Pro gradu -tutkielma
"Brazil is not for beginners" is the phrase that begins almost all the literature concerning to Brazil. Brazil has diverse and many times even unexpected characteristics and specialties as a county, economy and business ...
Brand relationships in shaping cosmopolitan identities : a narrative study of Fazer Blue
(2015)
Pro gradu -tutkielma
Pro gradu -tutkielma
Electronic word-of-mouth in consumer fashion blogs. A netnographic study
(2011)
Pro gradu -tutkielma
Pro gradu -tutkielma
The purpose of this study was to describe and analyze electronic word-of-mouth (eWOM) in consumer fashion blogs. The phenomenon of fashion blogs has become very popular among fashion consumers and companies within recent ...
GAMIFYING VIRTUAL CO-CREATION
(2012)
Pro gradu -tutkielma
Pro gradu -tutkielma
The purpose of this study is to describe and analyse how gamification can support the virtual co-creation. Gamification, the use of game elements in a non-game context, enables online services to take the next ...