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Meanings for luxury fashion brands among young women in Finland and China
(2014)
Pro gradu -tutkielma
Pro gradu -tutkielma
Luksustuotteet on perinteisesti yhdistetty korkeaan hintaan ja sosiaaliseen statukseen, mutta luksusmarkkinoiden dynaaminen kasvu sekä luksusmuotibrändien leviäminen aiempaa laajemmille kuluttajamarkkinoille on muuttanut ...
Stakeholder relationships in a non-profit network organization - case : European Business Ethics Network
(2015)
Pro gradu -tutkielma
Pro gradu -tutkielma
This Master’s thesis studies the stakeholder relationships of a non-profit network organization, the European Business Ethics Network (EBEN). The objective of this study is to gain insight on stakeholder relationships that ...
What really matters? Materiality disclosures in sustainability reporting practices
(2015)
Pro gradu -tutkielma
Pro gradu -tutkielma
This thesis attempts to increase the understanding of materiality in the context of sustainability reporting. The objective is to examine the materiality concept and its application, as well as to explore the point of view ...
Managing Consumption Communities - The Supplier Perspective
(2015)
Pro gradu -tutkielma
Pro gradu -tutkielma
Communal consumption has lately received abundant research attention. Nevertheless, consumption community management has not been studied very widely in the discipline of marketing. In particular, there are very few community ...