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From bunny ears to smart phones : the development of broadcast technology and policy, audience viewing trends and measurement methods throughout the history of television in canada
(2015)
Pro gradu -tutkielma
Pro gradu -tutkielma
The following thesis explores how television content production, distribution, consumption, and audience measurement trends developed over time, and focuses on how content producers have strategized to capitalize on these ...
Case study: Strategy formation process in Canal 22 - Facing the challenging milieu of disruptive change in the media industry
(2016)
Pro gradu -tutkielma
Pro gradu -tutkielma
The purpose of this master s thesis is to research the strategy formation process in Canal 22: how the strategy formation process is and why the process is as it is. Because the study deals with the how and why aspects, ...