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The epistemic condition for moral responsibility : an examination of the searchlight view, George Sher's alternative, and a pragmatic view
(2019)
Pro gradu -tutkielma
Pro gradu -tutkielma
In recent years, there has been a lot of moral outrage on social media. Consequently, many seemingly unfruitful as well as misguided assignments of negative moral responsibility have been made by various moral agents and ...
Social media influencers in destination marketing. A case study of Visit Tampere, Finland
(2019)
Pro gradu -tutkielma
Pro gradu -tutkielma
Tourism products are difficult to asses prior to their purchase, and consumers tend to rely on word-of-mouth recommendations before making a travel decision. When choosing a destination, travelers trust peer recommendations ...
Consumer participation in brand revitalization on social media platforms
(2019)
Pro gradu -tutkielma
Pro gradu -tutkielma
Brand revitalization can be described as a process of bringing a defunct brand back to the market in full prosperity. Traditionally, it has been considered as a managerial strategy where the role of the consumers is passive. ...
The deterioration of psychological ownership on social media
(2019)
Pro gradu -tutkielma
Pro gradu -tutkielma
The world is becoming ever more digital and many objects have started to take an intangible form. In addition, in many contexts, ownership has been replaced with access. Even though these digital and access-based objects ...