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Social media influencers in destination marketing. A case study of Visit Tampere, Finland
(2019)
Pro gradu -tutkielma
Pro gradu -tutkielma
Tourism products are difficult to asses prior to their purchase, and consumers tend to rely on word-of-mouth recommendations before making a travel decision. When choosing a destination, travelers trust peer recommendations ...
Social media management in traditional media companies : strategically engaging public service television audiences through social media: the case of RTP and TV Cultura
(2018)
Pro gradu -tutkielma
Pro gradu -tutkielma
Audience engagement is one of the most sought-after metrics in new media. Traditional media has been greatly impacted by the rise of Web 2.0—from on-demand services to second screen apps, audiences have endless options ...