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In Search of a Customer : a Frame Analysis on the Audience Roles in the Editorial Managers Thinking
(2017)
Pro gradu -tutkielma
Pro gradu -tutkielma
The objective of this thesis is to increase the knowledge of the audience roles and implications the audience's expectations in regards to managerial thinking in Finnish daily newspapers' editorial offices. This study ...
New players in the field: sports web radio in Brazil
(2017)
Pro gradu -tutkielma
Pro gradu -tutkielma
This objective of this master's thesis is to investigate the business models adopted by two sports web radio exclusively dedicated to football clubs from São Paulo, Brazil. The emergence of new and cheaper production and ...