Haku
Viitteet 1-10 / 10
How to manage international collaboration? : Case : Eurovision Song Contest
(2019)
Pro gradu -tutkielma
Pro gradu -tutkielma
The Eurovision Song Contest (ESC) is one of the longest running international TV shows in the world and has been organised by the European Broadcasting Union (EBU) since 1956. ESC has been studied from political, sociological, ...
Social media influencers in destination marketing. A case study of Visit Tampere, Finland
(2019)
Pro gradu -tutkielma
Pro gradu -tutkielma
Tourism products are difficult to asses prior to their purchase, and consumers tend to rely on word-of-mouth recommendations before making a travel decision. When choosing a destination, travelers trust peer recommendations ...
"Producing for Change" - Dynamic Entrepreneurialism in Small to Medium-Sized Enterprises in the German Independent TV Production Industry
(2016)
Pro gradu -tutkielma
Pro gradu -tutkielma
Background: The German TV production industry is characterised by a structural imbalance due to a strong power asymmetry between a few major broadcasting clients with their dependent producers on the one side and many small ...
Managing artists in the music business : changing strategies for a changing environment
(2019)
Pro gradu -tutkielma
Pro gradu -tutkielma
What does it means to manage an artists in today's music business? Digitization has deeply changed and reshaped the panorama of music in the last decade, destroying balances and business models of the companies in the ...
Dynamic capabilities of media entrepreneurial firms : a case study of Chinese new media startups
(2018)
Pro gradu -tutkielma
Pro gradu -tutkielma
Organizational capabilities greatly affect the performance of media firms in an uncertain and fast-moving environment. As such, media firms especially those new ventures should develop strong capabilities that would enable ...
Social media management in traditional media companies : strategically engaging public service television audiences through social media: the case of RTP and TV Cultura
(2018)
Pro gradu -tutkielma
Pro gradu -tutkielma
Audience engagement is one of the most sought-after metrics in new media. Traditional media has been greatly impacted by the rise of Web 2.0—from on-demand services to second screen apps, audiences have endless options ...
Fans and brands : A Star Wars story: The Last Jedi
(2019)
Pro gradu -tutkielma
Pro gradu -tutkielma
Brand communities are a recent focus of study in media management. In this thesis, the Star Wars brand community and their reaction to the latest Star Wars film, Star Wars: The Last Jedi, is analysed to understand how ...
In Search of a Customer : a Frame Analysis on the Audience Roles in the Editorial Managers Thinking
(2017)
Pro gradu -tutkielma
Pro gradu -tutkielma
The objective of this thesis is to increase the knowledge of the audience roles and implications the audience's expectations in regards to managerial thinking in Finnish daily newspapers' editorial offices. This study ...
New players in the field: sports web radio in Brazil
(2017)
Pro gradu -tutkielma
Pro gradu -tutkielma
This objective of this master's thesis is to investigate the business models adopted by two sports web radio exclusively dedicated to football clubs from São Paulo, Brazil. The emergence of new and cheaper production and ...
Case study: Strategy formation process in Canal 22 - Facing the challenging milieu of disruptive change in the media industry
(2016)
Pro gradu -tutkielma
Pro gradu -tutkielma
The purpose of this master s thesis is to research the strategy formation process in Canal 22: how the strategy formation process is and why the process is as it is. Because the study deals with the how and why aspects, ...