"Master's Degree Programme in Media Management" - Selaus Tutkinto-ohjelman ja opintosuunnan mukaanOpinnäytteet - ylempi korkeakoulututkinto
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Branding with content : Digital content marketing as a viable online brand equity approach for Software-as-a-Service firms in business markets
(2018)
Pro gradu -tutkielmaBackground: The advent of the Internet has created challenges and opportunities for branding. While, purely online brands, such as Software-as-a-Service applications, are expected to generate online brand equity in digital ... -
Broadcast TV Brands Facing Digital Transformation : Case Study of MTV
(2019)
Pro gradu -tutkielmaDuring the past decade, television as a medium has gone through a massive process of digitalization. The transformation process has resulted in broadcasters re-examining their value chains including business models, content ... -
Case study: Strategy formation process in Canal 22 - Facing the challenging milieu of disruptive change in the media industry
(2016)
Pro gradu -tutkielmaThe purpose of this master s thesis is to research the strategy formation process in Canal 22: how the strategy formation process is and why the process is as it is. Because the study deals with the how and why aspects, ... -
Characteristics of social media usage in a B2B company : case: UPM Raflatac
(2017)
Pro gradu -tutkielmaSocial media has become a part of our daily lives. Consumers and companies both use social media as a means of communication, way to stay connected and a channel to report on important topics. There is plenty of research ... -
Content matters – How to make good content marketing : practitioners’ views on creating winning content
(2019)
Pro gradu -tutkielmaContent marketing has developed into a relevant tool in companies’ marketing communications mix of today. As the discipline is fairly new, the theoretical framework for content marketing is still under development and ... -
Creating an organizational climate for communication : internal communication and leadership in a project-based international organization : the case of UNOPS
(2016)
Pro gradu -tutkielmaBackground: Managers in project-based international organizations struggle to recognize the dynamics between work contexts, which in turn shape organizational climate and employee interactions. Accordingly, decentralized ... -
Dynamic capabilities of media entrepreneurial firms : a case study of Chinese new media startups
(2018)
Pro gradu -tutkielmaOrganizational capabilities greatly affect the performance of media firms in an uncertain and fast-moving environment. As such, media firms especially those new ventures should develop strong capabilities that would enable ... -
Factors Controlling Job Satisfaction/ Dissatisfaction among Generation Y Workers in the Bulgarian Media Industry: A Qualitative Analysis of Herzberg’s Two-Factor Theory
(2019)
Pro gradu -tutkielmaThe objective of this master’s thesis is to investigate the factors controlling job satisfaction/dissatisfaction among the emerging generation of employees born between the early 1980s to the early 2000s. This generation ... -
Fans and brands : A Star Wars story: The Last Jedi
(2019)
Pro gradu -tutkielmaBrand communities are a recent focus of study in media management. In this thesis, the Star Wars brand community and their reaction to the latest Star Wars film, Star Wars: The Last Jedi, is analysed to understand how ... -
From bunny ears to smart phones : the development of broadcast technology and policy, audience viewing trends and measurement methods throughout the history of television in canada
(2015)
Pro gradu -tutkielmaThe following thesis explores how television content production, distribution, consumption, and audience measurement trends developed over time, and focuses on how content producers have strategized to capitalize on these ... -
How to manage international collaboration? : Case : Eurovision Song Contest
(2019)
Pro gradu -tutkielmaThe Eurovision Song Contest (ESC) is one of the longest running international TV shows in the world and has been organised by the European Broadcasting Union (EBU) since 1956. ESC has been studied from political, sociological, ... -
Importance of inter-department interaction in advertising agencies and its impact on creative outputs: case study on Asiatic MCL, Dhaka
(2016)
Pro gradu -tutkielmaThis master’s thesis explores the factors that play crucial roles in advertising agency’s workflow and creative processes. It conducts an empirical qualitative case study on Asiatic MCL, Dhaka. Review of the literature ... -
In Search of a Customer : a Frame Analysis on the Audience Roles in the Editorial Managers Thinking
(2017)
Pro gradu -tutkielmaThe objective of this thesis is to increase the knowledge of the audience roles and implications the audience's expectations in regards to managerial thinking in Finnish daily newspapers' editorial offices. This study ... -
Managing artists in the music business : changing strategies for a changing environment
(2019)
Pro gradu -tutkielmaWhat does it means to manage an artists in today's music business? Digitization has deeply changed and reshaped the panorama of music in the last decade, destroying balances and business models of the companies in the ... -
Managing the popularity of streams in the Twitch.tv gatekeeping network
(2018)
Pro gradu -tutkielmaIn a digital age where user generated content is spreading rapidly on the internet and its use and consumption are becoming more and more popular, information control becomes harder to exercise by institutions on social ... -
Motivation, management and workflow in short-term media related innovation projects
(2018)
Pro gradu -tutkielmaInnovation is a crucial component for sustainability in media economy and requires creativity and motivation on the part of the creative labor. The purpose of this thesis is to investigate the relationship between team ... -
New players in the field: sports web radio in Brazil
(2017)
Pro gradu -tutkielmaThis objective of this master's thesis is to investigate the business models adopted by two sports web radio exclusively dedicated to football clubs from São Paulo, Brazil. The emergence of new and cheaper production and ... -
"Producing for Change" - Dynamic Entrepreneurialism in Small to Medium-Sized Enterprises in the German Independent TV Production Industry
(2016)
Pro gradu -tutkielmaBackground: The German TV production industry is characterised by a structural imbalance due to a strong power asymmetry between a few major broadcasting clients with their dependent producers on the one side and many small ... -
Social media influencers in destination marketing. A case study of Visit Tampere, Finland
(2019)
Pro gradu -tutkielmaTourism products are difficult to asses prior to their purchase, and consumers tend to rely on word-of-mouth recommendations before making a travel decision. When choosing a destination, travelers trust peer recommendations ... -
Social media management in traditional media companies : strategically engaging public service television audiences through social media: the case of RTP and TV Cultura
(2018)
Pro gradu -tutkielmaAudience engagement is one of the most sought-after metrics in new media. Traditional media has been greatly impacted by the rise of Web 2.0—from on-demand services to second screen apps, audiences have endless options ...
