"Uhonmhoibhi, Kingsley" - Selaus tekijän mukaan Opinnäytteet - ylempi korkeakoulututkinto
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Implementing the Agile Scrum Framework to Improve Business Relationships with Key Accounts in Business-to-Business : A systematic review and conceptual approach
(2023)
Pro gradu -tutkielmaEffective customer relationship management has been identified to help suppliers in business-to-business (B2B) benefit from few but profitable customers under the aegis of key account management (KAM). To ensure KAM's ...
