"Läärä, Kaisa" - Selaus tekijän mukaan Opinnäytteet - ylempi korkeakoulututkinto
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In Search of a Customer : a Frame Analysis on the Audience Roles in the Editorial Managers Thinking
Läärä, Kaisa (2017)
Pro gradu -tutkielmaThe objective of this thesis is to increase the knowledge of the audience roles and implications the audience's expectations in regards to managerial thinking in Finnish daily newspapers' editorial offices. This study ...
