Kilpailun kovetessa teollisilla markkinoilla, vain harva yritys voi enää sanoa erottautuvansa kilpailijoistaan pelkästään teknologisten tuotteidensa avulla. Asiakkaiden liiketoiminnan syvällinen ymmärtämys ja asiakkaan ...

Tutkimus esittää monipuolisen kuvan uuden teknologian käyttäjyydestä. Se tarkastelee käyttäjyyden käsitteen sisältöä ja pohtii erityisesti sitä, miten sosiaalinen erottautuminen tulee esiin uuden teknologian käytössä. ...

OSITTAIN SALAINEN GRADU 15.5.2012 SAAKKA This study discovers the global brand image of UPM Raflatac RFID in the minds of its important stakeholders. The purpose of the research is to describe and analyze what kind of ...

The purpose of the study was to investigate and analyze the phenomenon of Reino & Aino by identifying network actors and their strategies of action for using the cultural repertoires related to the phenomenon. The thesis ...

GRADU ON OSITTAIN SALAINEN 20.8.2013 SAAKKA. The purpose of this research is to describe and analyse how responsible brands are built internally. The purpose is addressed by examining how responsible brands are built in ...

The competition in industrial markets in general has become intense and fierce. Supplier companies are increasingly facing difficulties in differentiating their market offerings in the minds of customers. New ways of ...

TamPubissa tutkielman rajattu versio. The PDF is a limited version of the Master's thesis. Mobile netbank was developed approximately one year ago to facilitate the use of mobile banking services with browser based ...