Haku
Viitteet 1-3 / 3
Consumer participation in brand revitalization on social media platforms
(2019)
Pro gradu -tutkielma
Pro gradu -tutkielma
Brand revitalization can be described as a process of bringing a defunct brand back to the market in full prosperity. Traditionally, it has been considered as a managerial strategy where the role of the consumers is passive. ...
The deterioration of psychological ownership on social media
(2019)
Pro gradu -tutkielma
Pro gradu -tutkielma
The world is becoming ever more digital and many objects have started to take an intangible form. In addition, in many contexts, ownership has been replaced with access. Even though these digital and access-based objects ...
Co-development of home energy management solutions in Finnish virtual communities
(2023)
Diplomityö
Diplomityö
The increased use of renewable energy sources sets requirements for more flexible demand-side solutions with their intermittent production. The electricity network is getting smarter and approaching a level of a smart grid ...