Haku
Viitteet 1-2 / 2
Brand Management for City-level televisions in Viet Nam: The cases of Ha Noi Radio and Televisions and Ho Chi Minh City television
(2019)
Pro gradu -tutkielma
Pro gradu -tutkielma
The starting point of this research is the assumption that brand management in local televisions in Viet Nam are strongly driven by the six factors identified by PESTLE- model: politics, economics, social, technology, legal ...
Fans and brands : A Star Wars story: The Last Jedi
(2019)
Pro gradu -tutkielma
Pro gradu -tutkielma
Brand communities are a recent focus of study in media management. In this thesis, the Star Wars brand community and their reaction to the latest Star Wars film, Star Wars: The Last Jedi, is analysed to understand how ...