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Patent service subcontracting. Case: Nokia IPR, Patent Risk Defense Group
(2008)
Pro gradu -tutkielma
Pro gradu -tutkielma
This study examines subcontracting in a patent expert organisation. The objective is to describe and analyse the current situation of subcontracting in the case organisation and give action proposals
based on the ...
Development of Marketing Communications in the Implementation of International Business Unit Strategy
(2008)
Pro gradu -tutkielma
Pro gradu -tutkielma
In the international marketing literature the topic of global versus local marketing mix strategy has been debated extensively. There are two different approaches to international marketing strategies presented. Researches ...
The Financing of Explorative and Exploitative Activities: A Comparative Study of the Finnish Post-IPO High-Tech Companies
(2008)
Pro gradu -tutkielma
Pro gradu -tutkielma
Companies that engage in explorative activities face challenges of organizing the financing to balance time asymmetry between expenses and incomes. Investments in explorative activities may bind relatively significant ...
PERFORMANCE EVALUATION OF A CORPORATE STRATEGY IMPLEMENTATION
(2008)
Pro gradu -tutkielma
Pro gradu -tutkielma
When a new strategy has been defined it needs to be implemented, but executives are often amazed that they cannot implement perfectly sounding strategies. Implementation of a corporate strategy is a process to be regarded ...