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Conceptions of moral branding : a phenomenographic analysis among millennials
(2018)
Pro gradu -tutkielma
Pro gradu -tutkielma
Brändien merkityksellisyys on noussut viimeisten vuosien aikana keskusteluun markkinoinnissa niin tutkijoiden kuin yritysten keskuudessa. Ilmiö on osoitus yritysbrändien entistä vahvemmasta yhteiskunnallisesta roolista, ...
Parasocial relationships between Gen Z and social media endorsers
(2018)
Pro gradu -tutkielma
Pro gradu -tutkielma
Julkisuuden henkilön hyödyntäminen brändin keulakuvana ja puolestapuhujana sosiaalisessa mediassa – vaikuttajamarkkinointi - on todettu markkinoijien keskuudessa viime vuosina tehokkaaksi keinoksi erityisesti nuorten ...
Too big to risk : risk profile in different sized mutual funds
(2018)
Pro gradu -tutkielma
Pro gradu -tutkielma
The Finnish mutual fund market has multiple options for fund investors. There is a massive scale in terms of different sized mutual funds to choose from. Most of the funds are UCITS regulated equity funds and registered ...
The short-run dynamics and analysis of micro-level productivity growth : evidence from a manufacturing plant in Ukraine
(2018)
Pro gradu -tutkielma
Pro gradu -tutkielma
Productivity is widely acknowledged to be an important part of economic dynamics, both at micro- and macro-level. Hence multiple studies have been applied to understand the sources of productivity growth and its development ...
Robo advisor, your reliable partner? Building a trustworthy digital investment management service
(2017)
Pro gradu -tutkielma
Pro gradu -tutkielma
Investment management services have strongly relied on traditional face-to-face business models, causing the services being highly expensive and therefore available only for the wealthiest population. Recently a new digital ...
Horizontal disruption forces in the vertically integrated electric power industry
(2017)
Pro gradu -tutkielma
Pro gradu -tutkielma
Vertically integrated and constructed industries have dominated businesses for the past century. In particular, these have been established in the utility industries: the telecommunications industry, the water industry and ...
Customer Understanding in the Fuzzy Front End of Innovation
(2017)
Pro gradu -tutkielma
Pro gradu -tutkielma
The purpose of the study is to understand how organizations can connect with their customers already in the early phases of innovation. Understanding latent customer needs is important for organizational success. Customer ...
Collateral effect in derivative markets
(2017)
Pro gradu -tutkielma
Pro gradu -tutkielma
The Impact of Product Market Regulation and Labour Market Institutions on Unemployment and Real Wages : an Instrumental Variables Approach
(2017)
Pro gradu -tutkielma
Pro gradu -tutkielma
Persistently higher unemployment rates compared to the aftermath of the Second World War continue to perplex governments in many developed countries. Unemployment is costly for individuals and the society in general, which ...
Land value taxation and financing public infrastructure with land value capture
(2017)
Pro gradu -tutkielma
Pro gradu -tutkielma
The purpose of this thesis is to examine the effects of land value taxation and land value capture methods. Land value capture methods can be divided into three categories which are betterment tax, accessibility increment ...