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Dynamic managerial capabilities of marketing in strategic change
(2019)
Pro gradu -tutkielma
Pro gradu -tutkielma
Organizations are facing a turbulent market environment especially because of digitalization and other external changes in the marketplace. Dynamic capabilities can foster the competitiveness of the enterprises performing ...
Consumer participation in brand revitalization on social media platforms
(2019)
Pro gradu -tutkielma
Pro gradu -tutkielma
Brand revitalization can be described as a process of bringing a defunct brand back to the market in full prosperity. Traditionally, it has been considered as a managerial strategy where the role of the consumers is passive. ...
Business model dynamics : case of a technology startup company
(2019)
Pro gradu -tutkielma
Pro gradu -tutkielma
Business models have drawn the interest of both scholars and practitioners in the last few decades. A growing number of research articles on the topic have emerged but still scholars do not agree what the business model ...
The deterioration of psychological ownership on social media
(2019)
Pro gradu -tutkielma
Pro gradu -tutkielma
The world is becoming ever more digital and many objects have started to take an intangible form. In addition, in many contexts, ownership has been replaced with access. Even though these digital and access-based objects ...
Does the value of equity research differ between independent and brokerage analysts? : sell-side equity research and stock returns in Finland
(2019)
Pro gradu -tutkielma
Pro gradu -tutkielma
The purpose of this research is to examine whether investors are better served by following the recommendations of independent analysts compared to brokerage analysts during 2010–2018 in the Finnish stock market. This study ...
Towards circular economy in the mining industry : implications of institutions on the drivers and barriers for tailings valorization
(2019)
Pro gradu -tutkielma
Pro gradu -tutkielma
The main objective of this thesis is to advance knowledge of circular economy business potential in the mining industry. Mining and metal companies have been almost totally lacking from the circular economy conversation. ...