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Broadcast TV Brands Facing Digital Transformation : Case Study of MTV
(2019)
Pro gradu -tutkielma
Pro gradu -tutkielma
During the past decade, television as a medium has gone through a massive process of digitalization. The transformation process has resulted in broadcasters re-examining their value chains including business models, content ...
How to manage international collaboration? : Case : Eurovision Song Contest
(2019)
Pro gradu -tutkielma
Pro gradu -tutkielma
The Eurovision Song Contest (ESC) is one of the longest running international TV shows in the world and has been organised by the European Broadcasting Union (EBU) since 1956. ESC has been studied from political, sociological, ...
Brand Management for City-level televisions in Viet Nam: The cases of Ha Noi Radio and Televisions and Ho Chi Minh City television
(2019)
Pro gradu -tutkielma
Pro gradu -tutkielma
The starting point of this research is the assumption that brand management in local televisions in Viet Nam are strongly driven by the six factors identified by PESTLE- model: politics, economics, social, technology, legal ...
Social media influencers in destination marketing. A case study of Visit Tampere, Finland
(2019)
Pro gradu -tutkielma
Pro gradu -tutkielma
Tourism products are difficult to asses prior to their purchase, and consumers tend to rely on word-of-mouth recommendations before making a travel decision. When choosing a destination, travelers trust peer recommendations ...
Managing artists in the music business : changing strategies for a changing environment
(2019)
Pro gradu -tutkielma
Pro gradu -tutkielma
What does it means to manage an artists in today's music business? Digitization has deeply changed and reshaped the panorama of music in the last decade, destroying balances and business models of the companies in the ...
Content matters – How to make good content marketing : practitioners’ views on creating winning content
(2019)
Pro gradu -tutkielma
Pro gradu -tutkielma
Content marketing has developed into a relevant tool in companies’ marketing communications mix of today. As the discipline is fairly new, the theoretical framework for content marketing is still under development and ...
Stakeholder management in crowdfunded video game development
(2019)
Pro gradu -tutkielma
Pro gradu -tutkielma
This case study examines, how stakeholder interests affect reward-based crowdfunded video game development, how managers cope with (potential) stakeholder conflicts, and the similarities and differences between crowdfunding ...
Fans and brands : A Star Wars story: The Last Jedi
(2019)
Pro gradu -tutkielma
Pro gradu -tutkielma
Brand communities are a recent focus of study in media management. In this thesis, the Star Wars brand community and their reaction to the latest Star Wars film, Star Wars: The Last Jedi, is analysed to understand how ...