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The Brexit negotiations in the media: The Northern Ireland peace process
(2019)
Pro gradu -tutkielma
Pro gradu -tutkielma
This research examines the role of the Northern Ireland peace process in the Brexit negotiations between Britain and the EU by chronologically analysing articles published by British and Irish pro-Brexit, pro-EU, and least ...
Oma Olivia, activating audiences in content production - Production of media content through audience participation
(2015)
Pro gradu -tutkielma
Pro gradu -tutkielma
With the development of the internet, media and its formats have started changing. New online media formats have enabled more audience participation in the production of media content, and this has given space for innovation ...
The Value of a Woman : Representations of Femininity in the Advertisements of Vogue Magazine
(2015)
Pro gradu -tutkielma
Pro gradu -tutkielma
This study deconstructs advertisement images of the British version of the women’s fashion magazine Vogue. It shows how they represent women using the theory of decoding advertisements by media critic Judith Williamson. ...
Media Brand Portfolio Management: a Case Study on Sanoma
(2014)
Pro gradu -tutkielma
Pro gradu -tutkielma
The starting point of this research is the assumption that changes in media markets are driven by the digital revolution that bring new forms of media and encourage new consumption patterns. Media companies need to provide ...
From diversity to cross-culturalism: the evolution of human resource training within the canadian broadcasting corporation
(2014)
Pro gradu -tutkielma
Pro gradu -tutkielma
The objective of this master's thesis is to investigate the transformation of human resource management regarding a particular area of professional training and development. Specifically, the evolution of diversity training ...
From bunny ears to smart phones : the development of broadcast technology and policy, audience viewing trends and measurement methods throughout the history of television in canada
(2015)
Pro gradu -tutkielma
Pro gradu -tutkielma
The following thesis explores how television content production, distribution, consumption, and audience measurement trends developed over time, and focuses on how content producers have strategized to capitalize on these ...
Media education in the third space: case study of the university occupation and high school protest camp in North Macedonia
(2019)
Pro gradu -tutkielma
Pro gradu -tutkielma
Media education in North Macedonia is still marginal topic in the institutions of the formal system. Young people migrate their usage, interaction and learning about media in places that are out of school and out of home ...
”The military and people go hand in hand": framing the Egyptian military in Egyptian state media during summer 2013
(2019)
Pro gradu -tutkielma
Pro gradu -tutkielma
In 2011, the Arab uprisings swept across the Middle East. Protest movements started by citizens managed to topple authoritarian rulers who had ruled the region for decades. Protesters demanded justice and freedom for ...
Managing artists in the music business : changing strategies for a changing environment
(2019)
Pro gradu -tutkielma
Pro gradu -tutkielma
What does it means to manage an artists in today's music business? Digitization has deeply changed and reshaped the panorama of music in the last decade, destroying balances and business models of the companies in the ...
Case study: Strategy formation process in Canal 22 - Facing the challenging milieu of disruptive change in the media industry
(2016)
Pro gradu -tutkielma
Pro gradu -tutkielma
The purpose of this master s thesis is to research the strategy formation process in Canal 22: how the strategy formation process is and why the process is as it is. Because the study deals with the how and why aspects, ...