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Making Public Service under Social Media Logics
(2017)
- article
Characteristics of social media usage in a B2B company : case: UPM Raflatac
(2017)
Pro gradu -tutkielma
Pro gradu -tutkielma
Social media has become a part of our daily lives. Consumers and companies both use social media as a means of communication, way to stay connected and a channel to report on important topics. There is plenty of research ...
Social media management in traditional media companies : strategically engaging public service television audiences through social media: the case of RTP and TV Cultura
(2018)
Pro gradu -tutkielma
Pro gradu -tutkielma
Audience engagement is one of the most sought-after metrics in new media. Traditional media has been greatly impacted by the rise of Web 2.0—from on-demand services to second screen apps, audiences have endless options ...
"Sometimes I just want to show how pretty sandwich I made" : the self-presentation habits of Facebook users
(2017)
Pro gradu -tutkielma
Pro gradu -tutkielma
The objectives of this thesis were to study the self-presentation habits of Facebook users, and to assess how conscious of these habits the users are. In addition, the effect of other Facebook users on the self-presentation ...