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Managing artists in the music business : changing strategies for a changing environment
(2019)
Pro gradu -tutkielma
Pro gradu -tutkielma
What does it means to manage an artists in today's music business? Digitization has deeply changed and reshaped the panorama of music in the last decade, destroying balances and business models of the companies in the ...
Case study: Strategy formation process in Canal 22 - Facing the challenging milieu of disruptive change in the media industry
(2016)
Pro gradu -tutkielma
Pro gradu -tutkielma
The purpose of this master s thesis is to research the strategy formation process in Canal 22: how the strategy formation process is and why the process is as it is. Because the study deals with the how and why aspects, ...