Trepo - Selaus asiasanan mukaan "B2B marketing" - Trepo

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Designing and Implementing Customer Segmentation in B2B Industries : Company Perspective

Vikman, Sanni (2025)
Diplomityö

Customer segmentation is a widely studied concept, and its theoretical foundations offer clear guidelines on how segmentation should be conducted. However, in a B2B context, customer segmentation is highly complex and ...
The meaning of environmentally sustainable brand in the business of machine manufacturer

Kiiski, Mira (2022)
Diplomityö

This thesis focuses on developing an environmentally sustainable industrial brand and its marketing. The main goal of the research was to find out what is the meaning of a sustainable industrial brand in the business of a ...