Trepo - Selaus tekijän mukaan "Aagaard, Annabeth" - Trepo

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Creating sustainable value through business experimentation: A study of cleantech start-ups

Aagaard, Annabeth; Saari, Ulla; Mäkinen, Saku (2019)
conference

This paper explores the business experimentation processes of start-ups in creating sustainable value in the cleantech sector. Especially for sustainability-oriented innovations and eco-innovations, the business development ...
Framing entrepreneurial ideas for sustainability: How do purpose-driven startups include the Sustainable Development Goals in their pitches?

Saari, Ulla; Aagaard, Annabeth; Achtenhagen, Leona; Mäkinen, Saku (2025)
article

This paper investigates how entrepreneurs frame the sustainability of their business ventures when pitching their business prospects and sustainability approaches to investors. Drawing on framing theory, this research ...
Mapping the types of business experimentation in creating sustainable value: A case study of cleantech start-ups

Aagaard, Annabeth; Saari, Ulla A.; Mäkinen, Saku J. (2020)
article

<p>In this study, business experimentation for sustainable value creation is explored through seven cleantech start-ups by applying the systemic combining approach. The findings reveal novel descriptions of six ...